I recall my first experience sharing the results of a behaviour change program I was working on with my organisation’s donors (all of whom are businessmen). I was presenting the changes in the 30+ indicators used to measure the success of the program, when I arrived at the “47% increase in women’s recognition of the danger signs of diarrhoea,” a fact we were very proud of. It was one of our many statistically significant changes with a 95% confidence interval.
In our WorkDev series, Maia Gedde, author of Working in International Development and Humanitarian Assistance: A Career Guide, is sharing some of the book’s most important lessons on working in aid. This is the second post in the series–don’t miss the first one, on her motivation for writing the book.