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Beyond the 101: How to get the most out of fundraising

Beyond the 101: How to get the most out of fundraising

By Kayleigh Alexandra


Raising money and awareness for a charity can be difficult to orchestrate, especially when you’re an organisation because there are many cogs to arrange. Many of the more traditional fundraising ideas have become tired and conventional, so it’s a case of constantly having to think outside the box. Inspire and influence your employees and local community with these interesting and exciting ways to fundraise for international development and get your charity noticed.


Reach out to young people: Get students involved

The younger generation is the future, so inspire and captivate them with your charity’s message. There are a number of ways to reach students and young people within your area, so try to get them involved in any way you can, whether through an event you run or a project you offer.

  • Work with local schools, colleges and universities to raise awareness for a specific cause. You can either organise an event at the school or gather students to participate in a charity event that you are hosting.
  • Organise an event or competition to get students excited and informed about the world we live in today.
  • Raise awareness through word of mouth. By getting students excited about international development, you will reach their parents and make a bigger impact. Why not get other local businesses involved to make the event even bigger?
  • Offering students the chance to get involved with fundraising as part of your organisation, they will gain valuable experience. It could give students the taste of working within the aid sector and alongside international development organisations.
  • Not only will being involved with fundraising boost students’ awareness, it will also help employees become knowledgeable on certain issues from around the world.


Work as a team: Get crowdfunding

Crowdfunding is a tried and tested way of raising money for charity or for those in need. There are many different ways that you can crowdfund to raise money. Check out websites like GoFundMe and Crowdfunder and look at existing campaigns to help generate ideas.

While you can crowdfund for your own project (raising money online or through sponsorship), you can also look to crowdfund in other immensely powerful ways – such as in this example ‘Learning to ride’.

  • As an organisation you shouldn’t feel confined to fundraising or crowdfunding in the usual way. By thinking outside the box you can come up with numerous different ways of raising money using online platforms. You could raise money for a specific project, such as providing toys or bicycles for children. Get creative and be specific.
  • With lots of people in your team, you have more of a chance to raise more money and reach more people. Work together and you will have more luck getting the word out there for your project.
  • Promote your crowdfunding page on social media to boost funding, raise awareness and challenge cultural barriers that ultimately stifle development. You can track progress through your social media to see the reach of your message.


Raise money online: Ecommerce for charity

Another great way to raise money for charity is by selling online. You will be able to reach a wide audience and perhaps even promote your online store through the charity’s website. Set up an online store quickly and easily using a simple hosted platform that does all of the hard work for you.

  • Decide upon your site name, logo, branding and products you want to sell. Make sure that these products are in alignment with the charity’s purpose. Create social media accounts for them and link all of this back to the charity website to boost traffic.
  • If you can’t manage to donate all of your extra profit to charity, why not offer your customers the chance to donate a small amount per transaction? Or take a certain amount a month to donate to your chosen charity. However you decide to do this is up to you, but ecommerce is a great way to raise money while leveraging your business and customers so you can reach a wider audience.

The great thing about opening your own ecommerce store for charity is that it is a long-term investment. You will continue to grow this online business and produce a constant flow of income and support for your chosen charity.


Tried and tested: Organise an event

Get all junior members of staff involved in a charity project for your organisation. This will give them valuable experience and the chance to take charge of the project while raising money and awareness for your company’s chosen cause.

  • Organise a street party and charge a small fee. Other charities can even open booths to raise awareness and money for lots of different causes. This can be a great way to support your local community, raise awareness, raise funds and promote skill building for your team.
  • Let them come up with an event idea, give them a budget and see if it’s feasible. If it is then let them run with it and see how much you could raise.

Just because you are trying to raise money as a business doesn’t mean that you have to go it alone. There are so many people that would love to get involved and support a local charity event to do what they can to help. Try to bring as many people into your project as possible and remember to market it well. Think of fun and interesting ways to raise money on a consistent basis to help charities plan and budget for the future.

What fundraising idea are you going to try first with your company? Let me know in the comments below.


Kayleigh Alexandra is a Content Marketer and Startup Specialist. Passionate about writing for the startup and entrepreneurial audience, she has recently been part of setting up an exciting project at They donate all of their website profits to charities that help people reach their full potential. Find out more on Twitter.


Featured image: BazzaDaRambler/Wikimedia Commons

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