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Richenda Ghebrial-Ibrahim is World Vision Australia’s Social Media Manager. Trained as a social worker, she has worked in the non-profit sector in the USA and Australia for over ten years. Richenda is passionate about new media and innovative ways to engage people’s hearts and minds to make social change. At World Vision Australia and World Vision USA, Richenda has focused on developing cause-specific social communities, training communicators about social media specific content and developing digital customer service capabilities.